Our Story
Every person begins with a vision for their life. But when societal pressures, disinformation, and unfair systems hijack that vision, reshaping it into something smaller and less free, the question becomes unavoidable:​​​​​​​
What kind of support do people truly need to live with clarity, dignity, and purpose, especially when survival pressures threaten to pull them away from the path that would help them thrive?
When we relocated to the UK, we experienced this question in real life. We arrived hoping to thrive, but quickly learned that survival came first. We faced the unknown, navigating unfamiliar systems, adapting to new environments, and coping with the sudden loss of resources we needed to stand on our own feet.
​Over time, we realised that the pressures of survival could force us to set aside our dreams entirely. And if this was true for us, how many others were living the same reality?
We began searching for answers, not just for ourselves, but for anyone trying to keep their values intact in a world that so often strips them away. We immersed ourselves in philosophy, ethics, public policy, psychology, and the fast-changing nature of technology. We paid close attention to how decisions are made and how they are shaped, sometimes invisibly, by external forces. With the help of emerging tools, including generative AI, we started bringing together what had once been a fragmented vision. Building on an initial foundation in AI concepts, we drew on our own strengths, philosophical insight, artistic practice, lived experience, and a guiding vision, to gradually define a system’s purpose, structure, and ethical foundations.
The result is DcGn™: a moral intelligence framework designed to protect free will, restore space for ethical reflection, and help people make decisions that are not only efficient, but deeply aligned with their values.
At Blooming & Bloom, this work comes together with a simple commitment, to ensure that technology serves humanity, not the other way around. In a digital age where speed often replaces depth, we equip people with the clarity, confidence, and cultural grounding to make choices that protect both their freedom and their humanity, so that ethics, creativity, and human connection can flourish in the next chapter of our shared future.​​​​​​​​​​
The Founders
Loredana Margineanu works at the intersection of arts, human rights, and public policy education. She holds a Master’s degree in International Politics and Human Rights from City University of London, and a First Class Honours degree in Music Management. Her experience spans European research and policy contexts, civil society, and nonprofit initiatives, with a focus on human rights communication, inclusive public services, and cultural access. She has also completed academic training in Public Policy Economics at the University of Oxford and psychology at Yale University.
Within DcGn™ Project, Loredana leads the project’s ethical and cultural foundations, ensuring that human rights thinking, emotional intelligence, and moral agency are embedded in every layer of the system. Her contribution extends far beyond concept shaping, she has dedicated countless hours to in-depth research, not only to strengthen DcGn™’s design and purpose, but also to guide the broader direction and identity of Blooming & Bloom Ltd as a company.
Ionut Murariu is a strategist, writer, and systems thinker with a multidisciplinary background spanning ethics, artificial intelligence, public policy, health & safety, and project management. He has studied at leading global institutions including Oxford, Yale, Harvard, Delft, and the World Bank, focusing on areas such as artificial intelligence, responsible innovation, political theory, and the future of work.
Within DcGn™ Project, Ionut serves as consultant, the concept architect and lead systems designer, responsible for the platform’s structural design, logic flows, and moral reasoning engine. Over the course of two years, he has dedicated himself to shaping DcGn™ into the system it is today, integrating philosophical ethics, symbolic cognition, and decision theory into a coherent, layered framework that supports ethical clarity in a world increasingly influenced by automation and complexity.
Our Values and How These Show Up In Practice
Human Autonomy & Critical Thinking
We design systems that help people pause, reflect, and choose from within, not react to external pressure.
• DcGn™ supports independent thought and decision-making.
• Our podcasts and learning tools create space for reflection and cognitive resilience.
Ethics & Moral Clarity
We place ethics at the core, not as an afterthought, but as a decision-making anchor.
• DcGn™ includes logic layers that assess actions against universal moral principles.
• Our sound-based stories bring emotional insight to ethical questions.
• Our learning modules promote practical, values-driven thinking.​
Cultural Pluralism & Respect
We design with cultural diversity in mind, building across languages, traditions, and lived experiences.
• DcGn™'s cultural lenses bring multiple perspectives into decision-making.
• The podcast blends voice, music, and testimony to reach beyond formal education.
• Future tools will adapt to local needs and values.
Transparency & Accountability
• Technology must be explainable and open to critique.
• DcGn™’s process is traceable, each step in the decision flow is visible and justifiable.
• We avoid black-box logic and prioritise user trust.
• Our content is crafted for honesty and integrity over perfection.
Personal & Collective Emancipation
We believe personal growth and social awareness go hand in hand.
• DcGn™ nurtures ethical clarity and reflective action by guiding users through structured decision flows that help them slow down, examine their values, and act with intention.
• Our learning model supports agency and critical insight through exercises and tools that develop moral reasoning, self-awareness, and independent thinking.
• Creative work reinforces the inner voice and civic awareness by using storytelling, sound, and emotion to spark reflection and connect personal experience with wider social realities.